Shilp Beauty Care, a company that makes an eye-catching eye makeup kit for women, has just announced a new line of eye makeup products.
It has partnered with London-based brand Aniena Beauty Care for its eye makeup line, which will sell for $24 (£19) and feature six eye makeup shades including two eye shadows and a nude lip colour.
“I’ve been a fan of Shilps products for quite a while,” Anienas co-founder and chief marketing officer Ani Al-Khalili said.
“[The products] were designed to help women to look and feel their best without compromising their personal style.”
The company said it wanted to introduce the range of products with the goal of bringing women “the best products at the most affordable price”.
“The products are designed to offer the most value for money, but we think that the most important part is the beauty that goes on them,” Al-Khalidi said.
“We’re not just looking for the best, we’re also trying to create the best products for everyone.”
Al-Khaledi said the company’s eye makeup range would be a good complement to the beauty product range currently available at Sephora.
“It’s going to be a little bit of a crossover,” she said.
Shilp also announced that it will launch its own line of makeup products in April, with more shades and shades of skin tone to come.
The brand has also been selling the eye makeup to its customers at Separates store, where they can select a range of eye shadows, eyeshadow palettes and nail lacquer.