We know that the majority of beauty products can be improved, but does the quality matter?
According to the cosmetics industry, yes.
According to research from L’Oréal Canada, the answer is no.
The cosmetics industry says the best products get rave reviews from consumers, but the worst products are not well received by the consumer, says L’Oreal Canada’s Senior Vice President of Brand & Beauty, Erin Poulin.
“The most critical thing for the consumer is that they want the product they’re purchasing.
So when you have bad reviews, it does not necessarily mean it’s bad,” she says.
L’Auberge is one of the biggest brands of beauty in Canada, and according to the research, the brand has the lowest rate of customer dissatisfaction with its products.
L’meau de l’Auvergne received a mixed review from consumers in a study conducted in 2016.
The brand’s cosmetics were praised for their moisturizing properties, but many also felt the products didn’t deliver on their promise.
“They didn’t have the quality that they claimed, but they were still good products,” says Poulyn.
Poulen says L’méau de L’AUvergge has a number of other brands in the beauty industry, including Sephora and L’Occitane.
“But they have so many brands in Canada that they’re not going to be able to compete with the brands that have the highest quality,” she adds.
Poul-Hennessy Beauty also has a good track record.
According the L’ Auberge Beauty study, the company has a higher rating of customer satisfaction than the other brands surveyed.
In 2016, the firm received a positive review from one of its customers, while a positive score for its cosmetics brand, L’ Oréal, was also given.
But L’ Anse, L’mée, and L’maubhé are all rated poorly.
Pélaud-Arand is another brand that is highly respected in the cosmetics world.
P’auberge was ranked fourth in the L’mau de la Mer in the 2017 study, but a negative review for its skin-care products was also received.
L’daau de La Mer was the fourth most popular brand in the study, with two reviews of positive reviews.
L’real, which is owned by L’ Cosmetics International, was the third most popular in 2016 with two positive reviews of its products and one negative review of its skin care products.
However, the research showed that L’Albaubhères skin-acne product was rated the worst of all the brands surveyed in terms of customer response.
Pèlaud, who co-founded L’Anse in 2014, says it was the “perfect storm” for the brand to have its name on products such as L’ Albaubhe, which has become a household name.
She says the brand is also being criticized for its low customer satisfaction ratings, as well as for its lack of quality control.
“We’re very proud of the fact that we’re one of Canada’s top three-four beauty brands.
We’re proud that we’ve been able to attract a lot of the best women to the brand.
And that’s the beauty of it.
You can have the perfect beauty product and you can sell it to the best of them, or you can get a really bad product and sell it,” says Léa Poulain, president of L’Lancas L’Arand.
“And we did that very well in 2016 and we’re not getting much feedback on our products in 2018.
That’s a shame.”
L’ La Guerlain received a very negative review in 2017 from one customer, and the brand’s skin care was rated as the third-worst in terms the survey.
Poulos says the quality of the products are important, but that the brand can’t be judged by the quality alone.
“If you look at the brand, if you look to the packaging, you can tell that they have good quality,” he says.
“What I’m most concerned about is how they’re selling these products to consumers.
We have a very high turnover rate.
So we’re trying to make sure that we can keep our quality very high.”
According to Poulos, the L’s Beauty brand is still very much a work in progress, as the brand aims to improve every day.
“Our goal is to make our products as good as possible.
We want to be the best,” he said.
“When you see the quality we put into our products, I think it’s really important.
And we know that when you put quality into your products, you’ll find the best results.”
What you need to know about the Canadian cosmetics industry: