By Amy Pfeifer | Business InsiderBusiness InsiderThe beauty care business is on the upswing.
A number of big names in the industry have started to make big waves in the space, including Joy Beauty care, which has just announced it has raised a $3.6 million Series A round led by Kleiner Perkins Caufield & Byers.
But it’s not just the industry that is starting to see an uptick in visibility.
“I’m looking forward to having this opportunity to grow and to expand,” said Joy Beauty CEO, Joy L. Johnson, who has been the face of the company since its inception in 2008.
While Johnson is a woman, she is also a CEO, and that speaks to the company’s importance.
Joy Beauty’s products, which range from lip balms to skincare to face and body products, are designed to be easy to apply and to be absorbed without harsh exfoliation.
The brand was founded by Joy Johnson, now a co-founder of Joy Beauty, after her father passed away from breast cancer.
Since that time, Joy Beauty has expanded to include products for every skin type, with the products aimed at treating skin conditions like eczema and psoriasis.
Johnson told Business Insider the reason for expanding the company to expand its offerings was that it was not being able to be part of the industry in its current state.
She told Business Insider that the focus on products that help people live healthier lives was something that was in the works when she founded the company.
A look at some of the Joy Beauty products: “We have a great, deep understanding of what people need and we wanted to make sure that our products were designed to deliver that for people who needed them,” Johnson said.
We believe that the beauty industry is moving in the right direction and that our brand will be a major catalyst for this.
I was born and raised in a house where the smell of soap was always there.
My mom would get me a bottle of soap for my first bath and put it on me with a toothbrush.
And that was just the tip of the iceberg.”
When Johnson’s father passed, Johnson’s mom told her that they needed a product that was more soothing than a bath towel.
That was when Joy Beauty came along.
“My mom and I wanted to be able to give our children the same benefits we were able to offer my father,” Johnson told BusinessInsider.
With the launch of its line, Joy will be launching its first products at its Beauty Expo at the beginning of March in New York City.
To date, the company has received over 4 million orders for its products, with orders for the Beauty Expo expected to increase in the coming months.
When asked about why Joy Beauty was able to raise a Series A, Johnson explained that the company was able because it had been building up its product lineup.
In addition to its products that are intended to help people with skin conditions, Joy also has skincares and products aimed to help skin heal, which it has dubbed “Joy Care.”
Johnson explained that Joy Care products include: An innovative facial cleanser called the Joy Bionic The Joy Biotic is a product designed to treat skin conditions that can cause breakouts and other skin problems.
It contains an organic ingredient called aloe vera that is proven to be safe for the skin.
It also contains glycerin, which is known to help remove makeup.
On top of the skin care, Joy has other products aimed directly at the eyes, such as the Joy Eye Cleanser and the Joy Face Gel, which are formulated to help keep your skin healthy.
Additionally, the brand has a line of skincampens, which contain lip products, and a line that includes facial masks, which can be used to moisturize the skin and prevent breakouts.
The Beauty Expo is our first show, and we have been working with the Beauty Summit for the past six months to get our lineup there,” she said.””
[The Beauty Expo] is going to be our biggest opportunity to date.
The Beauty Expo is our first show, and we have been working with the Beauty Summit for the past six months to get our lineup there,” she said.”
I believe we are going to have a big year with this brand, and I’m excited to be a part of that.”