Google is taking steps to remove products from Amazon UK after complaints from users about anti-Semitic content.
The company has launched a dedicated Twitter account to announce its decision, and has also updated its site to include the hashtag #FreeShreeBeautyCares.
The move comes after a series of tweets by Twitter user @shreembeautyco, who said products sold on the site had included products “designed by shree” and had links to a site called “Shree Beauty”, which contained “anti-Semitism, racism, and white supremacy”.
The company said it had removed several products from the site, but had not yet removed all of the links.
Shree has been under scrutiny for years over its anti-Jewish links, and it was recently banned from sale on Amazon’s US marketplace due to claims it promoted anti-Israel propaganda.
It is unclear what will happen to all of Shree’s products.
However, Shree CEO Alex Pasternak has defended the products, saying they are “a part of the history of Shreem Beauty”.
He told The Daily Telegraph the company “has no interest in censoring” and would be “looking into what’s next”.
Amazon UK did not respond to requests for comment.
A spokesperson for Amazon UK said: “We have not yet taken any action on this and Amazon has taken the right actions to ensure we take the right action against these products.
We take any complaints very seriously and work with companies to ensure that we can take appropriate action when they have acted inappropriately.”
Shree is currently being investigated by the Israeli-American Civil Liberties Union, which said it has “found numerous violations” of its human rights.
A spokeswoman for the company said: “[We] take this matter very seriously, and are investigating it.”
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