This week, the latest online beauty brand is taking a big step towards the competition with a major new product launch.RRP Beauty Spa, based in Sydney, Australia, launched its own beauty products online last week and has been the target of online backlash from rivals who charge much more for their products than RRP does.
RRP launched its products in March and has already attracted a huge online following of more than 80 million people, according to the company.
Its latest products are priced at around $12.99 per bottle and are the result of a partnership with Australian online beauty retailer Naturals, which sells the same products as RRP but charges a $6.99 service fee.
In a blog post on Tuesday, RRP said that its products were a “big step forward” in offering the kind of “unique” beauty products that customers want and deserve.
“These products are available to you now, at a price you can afford,” the blog post said.
“We’ve teamed up with Naturalls in Australia to deliver a range of innovative beauty products, from the ultimate skin care to hair care, hair products and skincare products, at affordable prices.”
The new RRP Beauty spa products range features three new formulas, all of which are based on Naturales patented skin oil formula.
The three new products include a “bio-friendly” face cream, a “moisturising” moisturiser and a “natural” skin-brightening facial mask.
According to the blog, these products are “available to you at a low price, no need to use a skin care or skincaring product, and are 100% cruelty-free and certified vegan”.
“This is a huge step forward for us as a company and it means that our customers can now purchase a range that are truly unique and luxurious, without the need for an expensive skin care product,” the post said, adding that the company had “no plans to scale up”.
The new products are still a niche product in the beauty industry, but RRP is now one of the few Australian brands to offer the same types of products online as RTPs.
A spokesperson for RRP told The Australian Financial Review that the new products were “unique, affordable and available at a reasonable price”.”RRP’s unique, affordable skin-friendly products are designed to moisturise, brighten, and boost skin tone, while the bio-friendly face creams and toners help deliver a safe and effective skin care that will help protect skin from the sun’s harmful rays,” the spokesperson said.
“The Bio-friendly Face Cream, which is available as a cream and gel, has a pH range of 8.2-8.5 and helps replenish and tone skin.”
The Bio Beauty Face Cream has a range available from $6-7, the spokesperson added.
While the new RTP Beauty products are new to the market, the RRP brand is already well established in the online beauty industry.
In 2015, the company launched the RTP, a line of beauty products designed to boost skin’s natural glow.
Earlier this year, the brand launched a skin-lightening cream called the “Pale Skin Foundation” which it described as a “naturally-rich, naturally-smooth, non-greasy, skin-perfecting foundation”.
According the company, the “Skin Foundation” is designed to be “skin-safe” for those with sensitive skin and contains “a rich mix of antioxidant and hyaluronic acid” that is “proven to help hydrate, tone, and moisturise your skin”.
The “Pake”, a product in which the formula is infused with “natural oils”, has been sold by the company in Europe for about $40 per bottle, the same price as the “Moisturizing Cream”.
Last month, the Australian-based company also launched a range called “The Real Natural” that includes a face moisturiser, which has been described as “a full-body cleanser” and a facial mask that is said to “strengthen and soften the skin and soften redness”.
The company also has a line that claims to be 100 per cent vegan.RTP Beauty spa owner and CEO Mark Kallen said the new line was a “great product”.
“We have an excellent customer base and we have great people coming to us from all over the world who want to be the first to try it,” he said.
Kallen also said the RRPs products were designed with a natural ingredient profile and a long-term care guarantee.
“We’re looking at the ingredients as well as our product, as we want to make sure that we are not selling products that have been altered to make them less effective, which would be a mistake,” he added.